Overview
Each city has its own unique character, challenges, and future aspirations. My goal was to create a new brand identity for Irvine, California, that better reflects the city's culture.
Industry
Public Sector
Tools
Illustrator, Photoshop
Design Process
Create directional visuals, combining ONE’s brand identity with engaging layouts to support navigation and interaction.
Irvine is…
An ever-growing city, focused on providing the best experiences for the youth with an array of nightly outings and quaint shopping squares. Its large, mundane corporate life is contrasted by a diverse, tight knit, family oriented community. This makes the city quiet, safe, and most importantly welcoming of all backgrounds.
How might we…
Design a youthful brand identity for Irvine so that it appeals to the family-centered ideals of its residents, its great outdoors, and its community culture to attract visitors and cloak the mundane repetition of corporate life?
Design Process
Final Design
Iconography
From left to right: The Great Balloon, Communal Space, Outdoor Garden