Overview
Ingram Micro’s President’s Club honors top sales performers, with a creative direction that mirrored the elegance of a country club through refined, elevated design.
Industry
B2B
Tools
Illustrator
The Challenge
Update the long-standing President’s Club logo to remain recognizable to members while addressing its, federal-style star, and rigid look that lacked the elegance of a country club.
Design Process
Create directional visuals, combining ONE’s brand identity with engaging layouts to support navigation and interaction.
Ideation
Explored various ways to ingtegrate the sparkle while maintaining the legibility of the 'P'.
Justification
Final Product
Create directional visuals, combining ONE’s brand identity with engaging layouts to support navigation and interaction.
Real-World Applications
